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Things get more interesting when you look at who owns a stake in Bilibili. It will fascinating to see how others follow suit.
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This powerful combo is already proven - miHoYo launched Genshin Impact in China primarily through a collaboration between Bilibili and TapTap, skipping the traditional Android app stores. XD’s Interim Report 2020 shows that TapTap’s advertising revenue sits at $38M, a 20% increase from the previous year.īack to X.D Networks’ investors: Bilibili’s investment signals a closer collaboration between China’s most popular long-form video network and China’s most popular gamer hub. Devs can now direct their Android user acquisition efforts towards TapTap, which creates a win-win-win situation: TapTap gets more users, the players get an amazing gamer hub, and devs don’t pay any store fees. While TapTap is available on both Android and iOS, only the Android version allows players to download games directly (the iOS version serves only as the community hub). While X.D Network has many successes as a game developer, its mobile game platform TapTap plays a more important role in China’s gaming ecosystem and is likely the key to investor interest.įor the uninitiated, TapTap is a community-focused mobile game platform that allows studios to distribute their games at 0% revenue share. Bilibili recently announced it will invest $123M for a 4.72% stake while Alibaba bought 0.76% for $20M. Shanghai-based X.D Network is in the center of the action, and the company just welcomed two new prominent investors to its roster. This is most striking in China, where developers are increasingly questioning the legacy app store distribution and business model.
It’s clear that as anticompetitive pressures rise, content providers in certain regions are beginning to gain leverage in an evolving ecosystem with new models of user acquisition. The ratio had declined from 71% and 53% in 20, a sign that it’s trying to diversify revenue streams beyond distributing games.There are major momentum shifts happening in mobile games distribution around the world: Apple vs Epic, app store fee reductions, Genshin Impact bypassing major Chinese app stores at launch, etc.
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Though known for its trove of video content produced by amateur and professional creators, Bilibili derives a big chunk of its income from mobile games, which accounted for 40% of its revenues in 2020.
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The partners will initiate a series of “deep collaborations” around X.D.’s own games and TapTap, without offering more detail. Network, which runs the popular game distribution platform TapTap in China, the company announced on Thursday.ĭual-listed in Hong Kong and New York, Bilibili will purchase 22,660,000 shares of X.D.’s common stock at HK$42.38 apiece, which will grant it a 4.72% stake. It has agreed to invest HK$960 million (about $123 million) into X.D. Competition in China’s gaming industry is getting stiffer in recent times as tech giants sniff out potential buyouts and investments to beef up their gaming alliance, whether it pertains to content or distribution.īilibili, the go-to video streaming platform for young Chinese, is the latest to make a major gaming deal.
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